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Triversita Short Course: Marketing Management and Public Relations

Course overview

The course equips students with an understanding of the role public relations in creating and maintaining cooperative relationships in the market environment. Students will learn how to build marketing strategies, positioning and the role and application of the marketing mix.

Course Code


What you will learn

  • Basic concepts in marketing management
  • The internal marketing environment
  • The external marketing environment
  • Formulating a marketing strategy
  • Understanding ‘Product’ in the marketing mix
  • Understanding ‘Place’ in the marketing mix
  • Understanding 'Price' in the marketing mix
  • Understanding 'Promotion' in the marketing mix
  • The role of public relations and mass communication in business

What you will be able to do

  • Demonstrate a sound knowledge of the role of marketing, finding marketing opportunities, the marketing mix, and controlling marketing plans and programmes.
  • Carry out simple communication tasks involving the analysis, contextualisation and synthesis of written material dealing with the basic principles and ideas underpinning public relations as a professional management discipline.

How tuition will be delivered

This is a distance learning course.

How long you will study

This course can be completed in 3 months. You have 12 months to complete the course.

To enter the programme you need

  • Grade 12 (Std 10) or equivalent 

What materials you will receive

The course fees include all study materials and postage expenses. Study materials include a textbook, study and solutions guide and a free USB drive containing videos and solutions playlists.

How much it will cost

 Click here for to view our course fees

How you will be assessed

This course is assessed by Triversita and involves three written assignments.


This is a Triversita Provider Programme (*)

* Provider programmes are those skills courses offered by Triversita to develop and enhance the knowledge and skills of students in specific subject areas for continuous professional development and to improve performance in the workplace. These courses are non-credit bearing and not-registered in the National Qualifications Framework. Our provider programmes include both short courses and certificates.

What certificate you will receive

Upon completion of the course you will receive a Triversita Short Course Certificate.